On average, 41 percent of clicks go to the top 3 paid ads on the search results page. ( Wordstream) For high commercial intent searches (someone looking to buy a product) paid ads get 65 percent of all clicks. ( Wordstream) The average click-through rate for an ad in the first position is 7.94 percent. Average cost per click on Facebook. The average Facebook CPC across all industries is $1.72: Financial advertisers experience the highest Facebook cost per click at $3.77. Unfortunately, they also have second-lowest CTR. The average Facebook ads cost-per-click is around $0.20-$0.80. However, your cost of Facebook ads depends on multiple factors. That’s why, there’s no one Golden Facebook CPC. But you must check whether your ads have a positive ROI. Meaning that your cost-per-acquisition is smaller than what you’ll earn per conversion. Cost-per-click (CPC) is another popular metric when it comes to advertising on the social platform. Globally, the average CPC on Facebook stood at 63 cents at the end of 2018. Certain studies On the flip side, if your Facebook ad click-through rate is 1% over 10,000 impressions, but this time your ad results in 27 conversions and $75,000 in sales, then that's fantastic! In this article, I'll explain how you should use click-through rates to improve your Facebook ad strategy. As of November 2016, Facebook has two separate ad cost metrics for video views: cost per 3-second video view and cost per 10-second video view. So, you can either look at the price you paid for each view that lasted three seconds or longer or you can see how much you’re paying for views that last 10 seconds or longer.
The default pricing option that Facebook sets for your ad is a “cost per click” (CPC) bid. This is a good option for when you’re first starting out, as the click through rate (CTR) for Facebook Ads is lower and paying for clicks is ultimately cheaper than if you were to pay for the same number of impressions (CPM).
Optimizing your creatives and targeting can help you increase your click-through rate, which ultimately will reduce your cost per action. However, if your goal is to reach thousands of new users or to increase brand awareness, the click-through rate on your ads are of less importance because your goal is to generate awareness, not clicks. In just the USA, the average cost per click (CPC) of Facebook Ads in Q3 2016 was 27.29 cents (and 27.40 cents for ALL objectives). The cost per 1000 impressions (CPM) based on Q3 was $7.19 (and $7.34 CPM for ALL objectives). Updating how Cost per Click is Measured on Facebook Several definitions, including link clicks, have evolved since this article was published. Please review An Update on Metrics and Reporting , Nov. 2016. The top five average CPM by industry are dating (US$0.10), advertising & consulting (US$0.16), deals (US$0.23), clothing & fashion (US$0.36), and gaming/technology (both at US$0.38). Specifically for e-commerce, it is definitely clear that Facebook ads is ideal for fashion merchants in terms of cost and ROI. If you’re measuring cost per click (CPC) Facebook advertising costs on average about $0.27 per click. If you’re measuring cost per thousand impressions (CPM), Facebook advertising costs about $7.19 CPM ( Hootsuite ) .
3 Jul 2019 CPC Costs & Results. Cost Per Like for Page Like Campaigns. Cost per App Install. For all of these, we'll cover differences
The default pricing option that Facebook sets for your ad is a “cost per click” (CPC) bid. This is a good option for when you’re first starting out, as the click through rate (CTR) for Facebook Ads is lower and paying for clicks is ultimately cheaper than if you were to pay for the same number of impressions (CPM). This is how Fitness brands are able to achieve such high average conversion rates. AVERAGE COST PER CLICK (CPC) FOR FACEBOOK ADS While Facebook ads receive fewer clicks on average than Paid search ads, the cost of these clicks is less, making Facebook a lucrative platform to continue investing in. On average, 41 percent of clicks go to the top 3 paid ads on the search results page. ( Wordstream) For high commercial intent searches (someone looking to buy a product) paid ads get 65 percent of all clicks. ( Wordstream) The average click-through rate for an ad in the first position is 7.94 percent.
